Omnichannel Customer Engagement Manager
Vicofertile
About usBased in Parma, Italy, Chiesi is an international research-focused pharmaceutical and healthcare group with over 85 years’ experience, operating in 30 countries with more than 6,000 employees (Chiesi Group). To achieve its mission of improving people’s quality of life by acting responsibly towards society and the environment, the Group researches, develops and markets innovative drugs in its main therapeutic areas: Discover more hereWe are proud to to have been awarded with B Corp Certification, a recognition of high social and environmental standards. We are a reliable company that adopts and promotes a transparent and ethical behavior at all levels.We believe that the success of Chiesi is built and shaped by our people and our strong set of shared Values and Behaviors. Our people make a critical difference to our success, which is why it is vital that we attract and retain the right talent who will continue to enrich our culture by living and breathing our values and behaviors.We are committed to embrace diversity, inclusion and equal opportunities. In fact, we are a global family made up of different cultures, different genders, generations, ethnicities, abilities, sexual identities and many other enriching diversities. Chiesi Corporate FunctionsThese are all the functions based in Parma supporting the business: Global HR, Global ICT, Global Finance, Global Communication and Public Affairs, Shared Values & Sustainability, Corporate Internal Auditing, Global Strategy & Corporate Development, Legal & Corporate Affairs, Global Procurement.Who we are looking forPurposeThe Omnichannel Customer Engagement Manager will ensure a robust, data driven, customer engagement strategy built on the omnichannel go-to-market model.Main ResponsibilitiesThe person will: Coordinate affiliates in the implementation of Customer Engagement Impact Plan (CEIP), as the strategic document defining our omnichannel customer engagementDefine with affiliates the following variables:
External sources to define channels’ mixOmnichannel mix (AS IS and TO BE)Balance between reach and impact of the different channelsAct as a change agent within BU AIR & CARE (and particularly towards Omnichannel Management people) to drive the digital marketing automation uptakeDefine application success and customer success metrics to describe local and global digital marketing automation strategyPartner with Customer Data Strategy manager to analyze customers’ behaviors insights and fine tune Customer Engagement overarching strategyPartner with Voice Consumer Manager to track achieved impact in the execution of CEIPPartner with Business Intelligence and rest of Customer Experience (CX) Team in the definition of CX ROIScout for new solutions to automatize CEIP rolling completion and updateParticipate in Extended Brand Teams and provide together with the rest of CX team insights on customers’ behaviors Provide key support to Franchises / Medical in the Customer Plans, particularly on the definition of how to set appropriate channels and relative metrics for omnichannel communicational campaigns.Actively joins the BET (Business Excellence Team) and acts as first reference point for CEIPExperience RequiredAt least 4/5 years of experience Business Intelligence/Digital Marketing areaEducationDegree in business, economics, marketing or related fields. LanguagesFluent in both spoken and written EnglishTechnical SkillsConfidence with CRM (Sales & Marketing Modules) and Salesforce environment in general.Obtains MARIO (CRM) Personal and Digital certification and acts as Subject Matter Expert of the twoGood knowledge of CX principles and main metrics as well as digital automation metricsConfidence with datasets such as IQVIA Channel Dynamics and Across Health Navigator 365 PowerBIKnowledge of any other analytical tools will be appreciated.Soft SkillsAnalytical skills
Communication skills
Customer orientation
Learning agility
Strategic thinking
What we offerYou would join a dynamic, fast-growing, challenging and friendly environment.
In Chiesi we firmly believe that our people are our most valuable asset, that is why we invest in continuous training, learning and development. Therefore, we strive to continuously promote and satisfy development needs, paying particular attention to the quality of our working environment and to collective well-being. We want our people to come to work happy every day, and we know how important it is to find the right work-life balance in order to be able to give our best. That is why we offer flexible working approach, remote working, support in the relocation process, tax assistance service for foreign colleagues and many other people-care services.